The Oopsatoreum

Exhibition:

Exhibition labels:

Cardboard Props:

Marketing Material & Exhibition Book:

Graphic direction and application across exhibition, marketing material and book.
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CLIENT: Powerhouse Museum, Sydney

Logos with Working

Red Rabbit

Brand development and application across stationary, menus and interiors for a new contemporary Chinese restaurant based in Paddington, Sydney.
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CLIENT: Peek Hospitality
ART DIRECTION: Wil Loeng, Haline Ly
ILLUSTRATION/ DESIGN: Wil Loeng
PRODUCTION: Haline Ly
INTERIOR DESIGN: Chris Aplin
WEBSITE: Kevin Vo

Paddington Reservoir Gardens

Often, I find appreciation to be spark that leads to creation. This type treatment is made from rearranging my favourite Paul Gauguin
paintings, in particular, his trees from the Tahitian series. They have a magical sensation about them, having the appearance of regular
trees yet they rhythmically echo the figures in the canvas. The idea for this type treatment was to capture this mystical yet naturalistic
sensation, to suggest that the moss had somehow grown into the shape of these words.
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Temporary art installation aimed at creating historical and cultural awareness to newly transformed Paddington Reservoir Gardens.
Please visit the project page here for more photos and process details.
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CLIENT: City of Sydney
CREATIVE DIRECTION: Haline Ly
COPYWRITING: Sonya Gee
TYPOGRAPHY: Wil Loeng

Collarbones Meets Synergy Percussion

Illustration to promote a unique musical collaboration between digital and percussion artists as part of the Vivid Sydney festival.
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CLIENT: Synergy Percussion
ART DIRECTION/ ILLUSTRATION: Wil Loeng
PRODUCTION: Haline Ly

Pompei’s

Storyboards:

Summer campaign for Bondi dining institution Pompei’s, to coincide with newly refurbished dining area and gelateria.

Please go to this link to see how Outpost crafted this image.
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CLIENT: Pompei’s
ART DIRECTION/ DESIGN: Wil Loeng, Haline Ly
DIGITAL ART: Outpost
PHOTOGRAPHY: Christopher Ireland
COPY: Kevin Lai
PRODUCTION: Haline Ly

Rail Tales – Emily’s Big Train Ride

Designed and illustrated for the Powerhouse Museum, Sydney.
88 pages, Hardcover / Order a copy online at www.powerhousemuseum.com/publications

Rail Tales – Emily’s Big Train Ride (PREVIEW 2)

Monkey: Journey to the West

Three years in the making, this 9 metre mini-monument of etched granite can be seen the next time you visit Cabramatta, Sydney. It was produced and imagined with Popperbox and co-drawn with Matt Huynh. Visit the project page for more details and pictures.

Rail Tales – Emily’s Big Train Ride (PREVIEW)

The Decameron – Giovanni Boccaccio

Day 3, Novella 10: Rustico and Alibech

Details:

A Life Lived in Defiance of the Season –

A talk by Roger Pulvers about enigmatic literary figure Lafcadio Hearn. Presented by The Japan Foundation. (Ill, AD, D)

MXmas’12

Health/ Hendrick’s

Clay Mask

Mix on Watercolour.

Digital Dark Age

Book design for the Powerhouse Museum, Sydney. Illustrations by Matt Huynh.

Nocturne

Totem

Life Drawing in Japan

A Type of Show

Spring for A Type of Show exhibition, presented by Like Minded Studio and kind of — gallery.

Loom

    • wil loeng
  • DESIGN
  • ILLUSTRATION